Vendor Case Study: Relay For Life


Relay for Life

Vendor Case study: Relay for Life was looking for a fun, memorable, unique and useful give-away for their fundraiser.

Customer Need:

The American Cancer Society was looking for a participant giveaway for their Relay for Life Fundraiser.


We proposed the use of a star cookie cutter, a shape incorporated in their logo, along with a custom recipe card in a cello bag. This provided a nice neat package for handing out with lots of visibility for their logo and event.


Participants left the event with a nice memento as a thank you for their participation. Every time they use the recipe card and or cookie cutter they were reminded of where it came from

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Branding affects the personality of a product, company or service and is used to identify the customer, satisfy the customer and keep the customer.
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