What company turned a branded giveaway into a $5 billion history lesson?

gum

It’s not just a branded giveaway…

They initially sold soap and baking powder but through a branded giveaway their business got a little sweeter.

While their giveaway was not one of the current top 5 products sold for promotions it has literally stuck around for a long time.

Top 5 Products Sold

  1. Wearable
  2. Writing Instruments
  3. Bags
  4. Calendars
  5. Drink Ware

Where would this company be if they had not chosen to spend advertising money on promotions?  Promotions are an area that people have a recall rate of 82.6%, which is 15% higher than the next advertising medium, television.

8 out of 10 people surveyed remember the advertiser of the promo products they received. I bet you would know what this company sells when we tell you the name.

And the company is…

Wrigley’s!

branded giveaway wrigleys logo

 

Comments are closed.

Facebook

Blog

Your brand is your statement to the world; your promise to deliver as a company. We are your brand consultants. We make sure you keep that promise.
Branding affects the personality of a product, company or service and is used to identify the customer, satisfy the customer and keep the customer.
Visit Us On FacebookVisit Us On Pinterest