Posts Tagged ‘amtrak’

Vendor Case Study: Amtrak Goes Green

Idea-Amtrak-gensm

Vendor case study: Amtrak wanted a marketing piece for a campaign that would convey a message about their new Acela train as the best “green alternative” to air shuttle travel.

Client:

Amtrak: Northeast corridor line and its new service Acela.…

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Branding affects the personality of a product, company or service and is used to identify the customer, satisfy the customer and keep the customer.
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