The 2018 Color of the Year is Ultraviolet!


Every year Pantone decides a “color of the year” which usually dictates fashion, design and marketing for a whole calendar year. Last year, the color was Greenery. In 2017, we saw a lot of bold, bright, forest hues that were accentuated with neutrals and natural textures.

2018 is going to be quite different. This years shade is a shocking purple hue that has taken the fashion world by storm, and has begun to trickle down into the promotional industry. Look out for Ultraviolet – it’s already making waves!

Though purple is often seen as feminine, that perception is definitely changing once again. People are going crazy for this shade of violet, so we’ve rounded up some cool ways to incorporate Ultraviolet into your campaigns. Check em out below.

Classic Pantone Mug:

Impress clients with your design knowledge with this striking mug. Or we can create a similar custom one for you using a design of your own creation.











Purple Lunchbag

This bright lunchbag is insulated and has a large imprint area for your branding or messaging. What a great giveaway.

purple lunchsack









Commuter Backpack

Worried purple may be a little too feminine? Let this backpack prove you wrong. This bag has multiple pockets and holes for your device cords, and it is sleek and perfect for the urban commuter. The black and purple design is accentuated by a streak of red-orange, making this bag unisex and stylish as heck. Check it out.










Makeup Kit

This brand is on top of their trends! Butter London has released a 2018 Color of the Year Capsule collection of makeup and beauty accessories featuring Ultraviolet. Though this is definitely more geared towards women, the idea of a kit could be applied to other products – gather up some shaving accessories, outdoor gadgets or tech accessories and compile them in a sleek purple bag, and you’ve got yourself an on-trend gift set anyone would love.

butter london









It’s safe to say we are obsessed with this purpley hue in the new year! If you like something you see here, or you are inspired and want more ideas from us, give us a call. We’re happy to make your Ultraviolet visions come to life.


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